Karl Gerth

Hwei-Chih and Julia Hsiu Professor of History, UC San Diego

Karl Gerth, who joined UC San Diego from the University of Oxford in 2013, writes on the history and contemporary implications of Chinese consumerism and the wide-ranging ramifications and future implications of China’s shift toward a market economy over the past 30 years. He has published and presented papers on comparative aspects of modern Chinese and world history, including “Consumption and Consumerism in East Asia,” “The Origins and Implications of Chinese Brand Nationalism” and “The Ecological Implications of Chinese Consumerism.” He has been awarded numerous grants to support his research from the British Academy, Fulbright Foundation, Chiang Ching-kuo Foundation, American Council of Learned Societies and Blakemore Foundation, among others, as well as a Japanese Ministry of Education scholarship for two years of study at Tokyo University.

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“As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything,” Hill and Wang, 2010

“China Made: Consumer Culture and the Creation of the Nation,” Harvard University Asia Center, 2004


“Lifestyles of the Rich and Infamous: The Creation and Implications of China’s New Aristocracy,” Comparative Sociology

“Compromising with Consumerism in Socialist China: Transnational Flows and Internal Tensions in ‘Socialist Advertising’,” Past and Present


“Do We Want China To Be More Like Us?” with Karl Gerth, Osher UCSD Distinguished Lecture Series